Blog
American Consumer Opinion®
The Horrors of Market Research
October 20, 2025 | Cole Patterson
Happy Halloween! Here are some of the monsters that make up market researchers' nightmares.
Helping Hand, or Fraudulent Foe? AI in Market Research
September 5, 2025 | Cole Patterson
Since it's inception, AI has been used in market research, both for good and for bad.
The Five Common Market Research Studies
September 2, 2025 | Cole Patterson
What kinds of studies do market researchers use the most?
Unique Roles of Market Research
September 2, 2025 | Cole Patterson
Every industry has its own unique roles. Here are some jobs exclusive to market research.
AI in Market Research
August 8, 2025 | Cole Patterson
Just like everywhere else, AI has made its way into the market research world. How has it affected the industry?
The Future of Social Media
August 1, 2025 | Cole Patterson
We've been living with social media for over two decades now. How has it changed, and what's next?
Summer Statistics
July 16, 2025 | Cole Patterson
Summer is officially here. How do your plans measure up?
How to Build a Panel
June 30, 2025 | Cole Patterson
It takes a lot to build a panel: here's how ACOP managed to do it.
Panel Pride: Market Research, Advertising, and the Queer Community
June 16, 2025 | Cole Patterson
Happy Pride! Here's a history on LGBTQ advertising, market research, and best practices.
Lock and Key: Account Health and Safety
June 10, 2025 | Cole Patterson
Account health and safety have never been more important. Here are some helpful tips to strengthen your digital security.
The Importance of Screeners
May 15, 2025 | Cole Patterson
Screeners can be annoying, but they're vital. Here's why.
Testing From Home: In-Home Usage Tests
April 25, 2025 | Cole Patterson
Learn how to test products from home!
Don't Be Fooled: Tricks, Scams, and How to Avoid Them
March 31, 2025 | Cole Patterson
As April Fool's Day approaches, take a moment to learn about these common types of online scams to avoid being fooled yourself.
St. Patrick's Snakes: Today's Survey Fraud Detection
March 15, 2025 | Cole Patterson
Happy Saint Patrick's Day! Just like the Irish saint drove out the snakes, market researchers everywhere are driving out fraud.
Surveys and Social Media
February 28, 2025 | Cole Patterson
Social media is everywhere. How has it affected market research?
The Demographics of Dating
February 15, 2025 | Cole Patterson
Happy Valentine's Day! For this holiday, we're taking a look into the demographics of dating, marriage, and why it all matters.
Surveying through the Generations
January 28, 2025 | Cole Patterson
People have changed through the generations, and so have surveys. How do they influence each other?
The Importance of Routing
January 15, 2025 | Cole Patterson
A deeper look into routing, partner surveys, and why they matter.
2025 Predictions and the Future of Market Research
December 23, 2024 | Cole Patterson
With 2024 coming to a close, here's what we expect out of the market research industry in 2025.
Scrooge or Santa: Breaking Down Holiday Spending
December 17, 2024 | Cole Patterson
Happy Holidays! Take a look at how consumers are shopping in this year's holiday season.
Thankful for You
November 26, 2024 | Cole Patterson
As Thanksgiving approaches, we at ACOP want to celebrate what we're most thankful for: you!
Exploring Panels
November 15, 2024
What exactly is a panel? How do they work? Where can I find them? This blog offers a deep but concise explanation of market research panels, why they exist, and more.
Overcoming Survey Fatigue
October 31, 2024 | Cole Patterson
When you take too many surveys, fatigue sets in. What are some ways you can avoid it?
Evolution of Survey Technology
October 9, 2024 | Cole Patterson
Here's how surveys have evolved through the years.
Power of Demographics
January 17, 2024 | Cole Patterson
Demographics help researchers and statisticians understand and analyze a variety of things about a population or community.
Why You Should be Taking Surveys (For Reasons Beyond Money)
August 10, 2023 | Cole Patterson
Why you should be taking surveys
The Do’s and Don’ts of Survey Taking
July 18, 2023 | Cole Patterson
The do's and don'ts of taking surveys.
Five Ways to Tell a Survey Scam from the Real Deal
June 29, 2023 | Cole Patterson
Survey Scams and how to avoid them
