This Privacy Policy is reviewed and updated annually.

Who We Are

The American Consumer Opinion Panel® and are owned and operated by Decision Analyst, Inc., a global marketing research and analytical consulting firm headquartered in the Dallas-Fort Worth area. Decision Analyst, Inc. subscribes to the privacy, confidentiality, and ethics policies of these organizations:


Privacy Shield Principals as developed by the U.S. Department of Commerce in consultation with the European Commission.

EU-US and Swiss-US Privacy Shield Framework

Decision Analyst complies with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European and Switzerland to the United States, respectively. Decision Analyst has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit

In compliance with the EU-US and Swiss-US Privacy Shield Principles, Decision Analyst commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss individuals with inquiries or complaints regarding this privacy policy should first contact Decision Analyst at:

Internet Operations Department
Decision Analyst, Inc.
604 Avenue H East
Arlington, Texas 76011
Phone numbers:
Within the U.S., 1-817-649-5241
International, 1-817-640-6166

Decision Analyst has further committed to refer unresolved privacy complaints under the EU-US and Swiss-US Privacy Shield Principles to an independent dispute resolution mechanism.

Please note that if your complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel.

Decision Analyst submits to being subject to the investigatory and enforcement powers of the FTC, the Department of Transportation, or any other U.S. authorized statutory body with regards to our self-certification and implementation of the Principles, and acknowledges the right of the EU individual, under certain conditions, to invoke binding arbitration, at no cost to the individual, in filing a complaint disputing Decision Analyst’s adherence to these practices. We also may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements. In cases of onward transfer to third parties of data of EU individuals received pursuant to the EU-US Privacy Shield, Decision Analyst is potentially liable.

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Personal Information We Collect From You

We collect information from you during the registration process and during participation in surveys.
  • During the registration process (and at times during surveys), we collect your name, address, email address, phone numbers, and the names, dates of birth, and genders of those in your household. We also collect the IP address from your computer, the type of device (PC, tablet computer, smartphone), and your computer's "digital fingerprint," so that we can identify duplicate surveys and detect and prevent fraud.

  • We also gather information on your household-such as dwelling type, household membership, education level, gender, income, marital status, ethnicity, and occupation. We may ask about products and services used by members of your family, and about your brand preferences, shopping patterns, and buying behavior.

  • Decision Analyst may collect personal information and demographic information from information services bureaus, other research firms and/or sample providers/suppliers, social media platforms, and other data sources. Decision Analyst may use your personal or demographic information for data validation, data appending, fraud detection and prevention, and/or sending emails to invite you to participate in a survey and/or join another Panel.

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How We Use Your Information

We use your personal information for several purposes including, without limitation,: (i) to communicate with you about your membership and to determine whether you qualify for surveys, (ii) to invite you to participate in surveys , (iii) to notify you of news about The American Consumer Opinion Panel®, (iv) to notify you of Points balances in your Member Account, (v) to alert you to changes in our Privacy Policy, (vi) to send you any cash, test products, prizes, or incentives to which you may be entitled based upon your participation in our services, (vii) for fraud detection, (viii) for matching your personal information with other information from secondary and syndicated sources, (ix) for shipping test products to your home, and (x) for validating your address. In addition to the above uses:
  • We use personal information and social-demographic information gathered during surveys to analyze the survey results. For example, we might look at the answers of women compared to men, or the answers of young people compared to older people, or high-income groups compared to low-income groups.

  • We use your personal information to verify you are who you say you are, and live where you say you live. Any evidence of false or dishonest information will result in the permanent loss of your Membership and the loss of any Points in your Member Account.

  • We may use your contact information, such as email address, registration data, and IP address, to verify the opt-in nature of our email list, when asked to do so by an Internet Service Provider.

  • We will not use mobile phone numbers for text messaging without separately obtaining your consent for the sending of text messages.

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Who We Share Your Information With

  • We share your personal information with third parties, including, without limitation, service providers (e.g. email distribution or mailing companies, rewards vendors, companies providing fraud detection/prevention services, companies providing data validation services, companies shipping products to you for use in connection in-home usage testing, etc.), market research companies, and third parties providing data matching and appending services.

  • We may share your personal information and/or social-demographic information, including, without limitation, a unique identification number ("UID"), zipcode, gender, marital status, education, ethnicity/race (where permitted by applicable law), employment related information, and information on household members, for each member of the American Consumer Opinion Panel® , with Survey Sampling International, LLC ("SSI") for the purpose of allowing SSI to identify survey opportunities that you may be eligible for through SSI's services. If you are eligible for a survey available through SSI, SSI will provide Decision Analyst with your UID and a link to a survey and Decision Analyst will email you an invitation to participate in the survey. Decision Analyst will not share your name, address, email address, or phone number with SSI. If you have questions about how SSI uses the data we share, please review SSI's privacy policy available here. The sharing of your information by Decision Analyst with SSI and your participation in a survey available through SSI, does not make you a member of any panel owned and/or operated by SSI and does not qualify you for, or entitled you to receive, any benefit(s) or incentive(s) offered to the members of the panels owned and/or operated by SSI. If you would like to opt-out of this sharing of your information, please contact Decision Analyst at 1-800-262-5974 or you can email us at and Decision Analyst will (i) stop sharing your information with SSI and (ii) request that SSI delete all of your information that Decision Analyst previously shared with SSI.

  • We may contract with an email service provider to help us send email invitations to surveys. In such cases, we will have a nondisclosure agreement with the email service provider to ensure your personal contact information is protected and private.

  • Decision Analyst may disclose or share personal and other information collected through Decision Analyst's services with other companies as follows:
    • In response to a subpoena or an order of a court or government agency.

    • To establish, exercise or defend legal claims of an individual or Decision Analyst, to protect the safety of an individual or to protect Decision Analyst's rights and/or property.

    • Among various Decision Analyst Panels if you sign up for more than one panel.

    • To a parent, subsidiary, or affiliate of Decision Analyst in the event of a reorganization or restructuring.

    • To authorized agents, research partners, and/or subcontractors of Decision Analyst and/or of Decision Analyst's clients, who are providing data appending services, data validation services, fraud detection and/or prevention services, database-matching services, coding services, sampling services, data segmentation services, and reward, incentive and sweepstakes related services.

    • To a client for limited marketing research uses such as modeling, validation, fraud detection and/or prevention, data appending, database analyses, and reward, incentive or sweepstakes redemption, fulfillment and/or entry to reward your participation in or completion of a survey.

    • To a new owner with a change of ownership or control, including a merger or an acquisition of any or all of Decision Analyst's business assets, provided that the party receiving or acquiring the personal information agrees to use, protect and maintain the security, integrity and confidentiality of personal information in accordance with this Privacy Policy.

    • To partners of Decision Analyst who offer incentives for use of Decision Analyst's services, solely for the partners' use in connection with their incentive program and its terms of use, including the crediting of Member Accounts maintained by the partners for individuals who use or participate in Decision Analyst's services.

    • As otherwise permitted in this Privacy Policy.

  • Additionally, UIDs and information collected by automated means are provided to third parties, including clients, partners, agents and/or vendors for identifying participants for re-contact surveys or communications, fraud detection and/or prevention, database matching, data validation, data append, coding, data analyses, and reward, incentive, sweepstakes or promotion related services and/or developing aggregated data insights regarding survey respondents and providing a client(s) with access to and use of the aggregated data insights.

    Decision Analyst will provide survey data and responses to Decision Analyst clients with no personal information disclosed by Decision Analyst, other than UIDs. If you voluntarily disclose personal information in connection with your survey responses, and Decision Analyst collects the survey responses, Decision Analyst will transfer the survey responses, UID and the voluntarily disclosed personal information to Decision Analyst's client. In addition, Decision Analyst may share geographic and/or demographic data Decision Analyst collects from you during registration or through surveys. Such data may be shared with third parties on an individual respondent level or as aggregate summaries.

    Decision Analyst's clients may engage Decision Analyst to supply or provide demographic information of or about individuals who have viewed an advertisement or visited a website for the purpose of measuring internet and digital media audiences. The demographic information may be provided or supplied to Decision Analyst's clients. The demographic information and analysis performed by or on behalf of Decision Analyst's clients assist with the creation, development and implementation of websites, online advertisements and other Internet and digital media features, functionality and campaigns.

    Generally, disclosures of personal information by Decision Analyst to some other company or organization, except for disclosures of UIDs, are controlled by a written agreement between Decision Analyst and the other company or organization, which restricts and limits use of the personal information. Decision Analyst may allow a client to collect personal information directly from panel members. The disclosure is voluntary and, prior to collection, the client is required to enter into a written agreement with Decision Analyst, which restricts and limits use of the personal information.

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How You Can Control Your Information

You may "Opt-Out" at any time when taking a survey. You may also update or delete your personal information at any time by logging into your American Consumer Opinion Panel® Member Account
  • Once you join our panel and receive invitations to complete surveys, you are under no obligation to complete those surveys. You can simply choose not to respond.

  • If you start taking a survey and are asked questions you do not wish to respond to, you may simply stop taking the survey.

  • Once you have registered, you may safely update or delete your Member Account (and all of your personal data) at any time. If you would like to contact Decision Analyst in regard to your privacy please email us at
If you wish to unsubscribe, please click here. Log on to your My Account page, go to Login, and then enter your email address and password. Choose the Delete Account option located on the front page of your My Account page. Deleting your account could take up to 10 days, so please disregard any emails you receive from us in the meantime.

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Privacy For Children Under 14

We comply with applicable laws in each country with regards to protecting the privacy of, and the collection and processing of personal information of, minors. For example, in the United States, we do not knowingly collect personal information from individuals under the age of 13, our services and panels are not designed or intended for individuals under the age of 13, and if we have a survey for children 12 or younger, we will ask parents to review the survey and give their permission for their child to take the survey. If we become aware that we collected personal information from an individual under the applicable minimum age threshold in a country, we will promptly delete all personal information collected from or about such individual.

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How We Secure Your Information

The American Consumer Opinion Panel® has multiple security measures in place to ensure the confidentiality and protection of your personal information. The data is stored behind Decision Analyst's firewall, and the data is encrypted. We have security measures in place to protect against the loss, misuse, or alteration of any information we receive from you. As with any transmission over the Internet, there is some element of risk involved in sending personal information. To minimize this risk, we encrypt all information using the Secure Sockets Layer (SSL) protocol.

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"Cookies," Log Files, and Internet Technology

"Cookies" are small files that store certain data on a device or computer. Cookies are used by most websites to make your life as a Web user easier. There are times when we may use cookies. For example, we may use cookies to track registrations back to an affiliate site that may have referred you, and we may use cookies to track advertising results. We may use cookies during a survey to make the survey easier and faster to complete.
  • We gather information in our log files such as Internet Protocol (IP) address, browser type, Internet Service Provider (ISP), type of computing device, referring and exit pages, platform type, date and time stamp, number of clicks while onsite, and other variables.

  • Log-file information is not linked to any personally identifiable information and is used only to administer our systems, to make improvements to our website, and to determine the success of advertising campaigns.
  • Digital fingerprinting assigns a unique identifier to your computing device (PC, tablet computer, smartphone, etc.) based on its technical settings and IP Address. Decision Analyst uses digital fingerprinting technology for quality control, validation purposes and fraud detection and/or prevention, including identifying duplicate or fraudulent respondents. Decision Analyst may implement and use digital fingerprinting directly or through a third party vendor.
  • Watermarking involves placing code or a file on your computing device to identify that it has been used to register with or access Decision Analyst's services. Watermarking is used for quality control and validation purposes and fraud detection and/or prevention purposes. Decision Analyst may engage in watermarking activities directly or through a third party vendor.

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Communications With Members

We send emails to Panel Members to confirm their registration, to invite them to surveys, to update the Privacy Policy, to notify Members of unredeemed Points in their Member Accounts, and for special occasions and announcements.
  • We send an email to all new Members to confirm their registration. New Members must Opt-In to this email to become a Member.

  • We communicate with Members by email or phone on a case-by-case basis to answer any questions or provide Member services.

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Legal Disclaimer

If required by a court of law or government agency, your personal data might need to be disclosed, if we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order, or a legal process. We will take legal action, if appropriate, to protect your personal data. We will attempt to notify you in advance so that you can take legal action on your own, if desired, to protect your personal information.

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Links To Outside Sites

The website contains links to other websites whose privacy policies may differ from ours, and occasionally you may take a survey from one of Decision Analyst's research partners-whose privacy policy may differ from ours. We encourage you to read the privacy statement of each site you visit.

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Notification Of Changes

We will notify you by email or text message before any change in our Privacy Policy to give you a chance to Opt-Out or update or delete your Member Account.

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Retention of Personal Information

Your personal information is kept by Decision Analyst so long as you are an active Member of the American Consumer Opinion Panel® or some other Decision Analyst panel. Once you cancel your Member Account or Opt-Out, your personal data remains encrypted and is stored for a period of 2 years behind our firewall, or if any questions come up about your Member Account or Points in your Account.

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Enforcement Of Privacy Policy

If you believe Decision Analyst, Inc. has violated this Privacy Policy with respect to your personal information, please contact us so that we can investigate and correct any errors or mistakes. If you are a US resident and you are not satisfied with our response, you may file a complaint with the Insights Association, 170 North Country Road, Suite 4, New York 11777 or, if you are an EU or Swiss resident, you may file a complaint with the EU Privacy Shield at

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Questions And Comments

We welcome your questions or comments regarding our data-protection practices and our Privacy Policy. If you have questions or concerns, please contact:

Internet Operations Department
Decision Analyst, Inc.
604 Avenue H East
Arlington, Texas 76011
Phone numbers:
Within the U.S., 1-817-649-5241
International, 1-817-640-6166

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  • This Privacy Policy is reviewed and updated annually.

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