Consumers have the right to freely express their opinions, preferences, and grievances to the companies and governments that provide products and services to them. American Consumer Opinion® will always report consumers' viewpoints honestly and accurately to these organizations
right to privacy
Consumers have an inalienable right to privacy. American Consumer Opinion® protects the privacy and anonymity of its panel members. Private data about these individuals (name, email address, street address, phone number, income, education, family composition, etc.) is never sold or leased to anyone. Statistical summaries of groups of consumers are compiled into reports, but the individual data of each person is always secure and private.