Black Friday Poll Results

Black Friday means different things to different people. For some, it strikes fear in their core and compels them to hunker down and hide out at home with their Thanksgiving leftovers and holiday programming. For others, it is the clarion call to the hottest deals of the year, from which nothing could restrain them. Then there are those who could take it or leave it depending on circumstances, such as cash saved or likelihood of societal breakdown. Read on to see how our members feel about the day that retailers head from the red into the black.

Summer vacation season is winding down. And even though the high temperatures continue to make us sweat, school supply shopping is just around the corner. Before long, kiddos will be boarding yellow buses and packing yellow pencils, meeting new teachers in shiny new shoes, and embarking on the 2017-2018 school year.

Beginning in early June, we asked our American Consumer Opinion® members what their plans were for summer vacation. We left the poll open for a month and a half, hoping to get as many answers as possible. Our members came through, and with a total of 4,882 votes, we've compiled their answers.

Sweepstakes Winners

Since American Consumer Opinion® added the new sweepstakes cash-out option in March, we've had more participation than anticipated. In the short span of four months, 14 winners have collected prizes worth more than $1,000 in total, ranging in value from $50 to more than $175 each. Read on to see what part of the country our lucky winners are from and what prizes they've won.

New Feature: Quick Polls

How do you get from point A to point B? What's your favorite pizza topping? Who will win the Super Bowl? From silly to serious, quick polls can provide a cursory overview of the general consensus on a simple given topic. We're not doing brain surgery here, but quick polls can be fun and informative. Read on to learn more about quick polls.

New Technology Available for Surveys

Recently, we had the opportunity to run a project that mixed observing shoppers in a grocery store setting with the shopper then taking a survey afterward. Part of this project entailed recording what the shoppers chose to place in their shopping cart before they moved on to the questionnaire portion. In addition, certain questions would ...